Among the technologies on which Emburse is most focused are real-time expense reporting and reimbursement tools, data capture and extraction tools and deeper integration with corporate payment cards, according to the new CEO. "We've got the scale to innovate at a much quicker pace start sharing tech across all of our platforms to reach more customers more quickly," Friedrichsen said. While the standalone brands will remain in place, uniting them in a single leadership structure under the Emburse banner brings operational and deployment advantages for the combined company, which employs a total of 750 people worldwide, serving more than 4.5 million users at 14,000 corporate customers in 120 countries. Each brand will add "by Emburse" to the end of each name-for instance, "Certify by Emburse." Each brand will continue to be led by its respective general manager, he added. "Our platforms are very much focused on a tailored experience for particular segments, geographies and industries, so maintaining that is very important," Friedrichsen said.
In line with that strategy, the branding of the respective platforms will remain in place, with each serving as a business unit of Emburse, according to Friedrichsen. The company has positioned each brand as a specifically tailored solution for corporate clients of various types and sizes, from start-ups to global enterprises.
Previously, he spent eight years in leadership positions at SAP Concur.Ĭertify founder and president Bob Neveu, who served as group CEO since the Chrome River merger, will depart the company.Ĭertify and Chrome River merged in March 2019 in a $1 billion-plus deal that also included Certify subsidiaries Abacus, Captio, Nexonia and Tallie. Before Marketo, he was senior vice president and general manager for SAP's North American mid-market and ecosystems division.
The corporate conglomerate encompassing Certify, Chrome River and four other expense management specialists is being united under a single brand, dubbed Emburse, and former SAP Concur executive Eric Friedrichsen has taken the helm as CEO of the newly unified entity.Ī 30-year veteran of the corporate software industry, Friedrichsen joins Emburse from Marketo, a division of Adobe, where he served as global head of commercial, SMB and growth markets.
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